I think my favorite part was getting to know the HLK mentors (especially my mentor Tom!!!!) and employees through coffee chats or random conversations while I was making tea in the kitchen! I loved hearing all the insights and advice they had to give. “The past six weeks have been filled with memories that will last a lifetime. I’m so glad in-person work is finally starting to come back!” - Ashley Byer I also loved being able to meet with my mentor (shoutout Bella) in person and getting to know the other people in the office as well. I’ll never forget awkwardly getting moved out of conference rooms because we didn’t realize there was a scheduled meeting in there. It was fun having them around when we needed to take brain breaks, go pick up lunch or even just to rant about random things. “My favorite memory from the Launchpad program was being in the office! I loved getting to know the other interns this way, and we really bonded from working together each day. But first…one last question for the MoonwaHLKers! What was your favorite memory from being in space over the past six weeks? This week we are presenting our final project about Bayer TNO, and then we will officially come in for landing and pass our spacesuits to the Session 2 Launchpadders. We’ve had such a great experience waHLKing on the moon, learning new things about working in the real world and facing the inevitable challenges that come with being in space. Sadly, week six means our time in the Launchpad program is coming to a close. I'm looking forward to presenting our final pitch as a team as we've all been working so hard on our project!Įarth to MoonwaHLKers…it’s time to come back down to Earth. What are you looking forward to next week? She allowed me to sit in on a meeting with her to see how a real advertising team presents to a client. Melissa has helped me understand the important steps to take when looking at our Greenridge Farm campaign. The most helpful thing that I learned from my mentor this week was what specific media outlets PR focuses on and how to use these outlets to the best of our ability to accommodate the client. ![]() She told me everything can be rewritten to sound more copywritten and to pay attention to details-small changes can make a big impact on tone. Jamie taught me how creative concept write-ups can explain and lead to my creative ideas. I’m sure she is sick of hearing the Slack tone every time I message her. She was always eager to lend a helping hand and went above and beyond to teach me. My mentor, Jamie, helped me SO much this week. Her advice has been amazing and I'm so thankful that she always takes so much effort to mentor me! I think the most helpful thing is that as a brand planner, she taught me how to look at the project and see it as a story we are telling, and how to focus on each of the points we are making. My mentor Kendall has helped me so much in the past week! Whenever I felt stuck or needed some advice on our project, she was always glad to chat with me and provide me with insights that helped me understand how to proceed. What is the most helpful thing you learned from your mentor this week? Let’s take a moment to pat ourselves on the back, woohoo! The mentors loved our idea “In a World Full of Filters, We Keep it Natural.”Īnd while we know more about deli meat than we ever thought we would, we are excited to continue perfecting our mission. And a lotttttt of research went into our deck. ![]() Our jetpacks kicked into high gear and we killed our presentation! One week. While gravity pulled us in many directions this week, we look forward to next week-landing on one big idea. From there, the creative team came up with three unique concepts. Researching their psychographics led us to discover our insight: balance. First, we defined our target audience as millennial women. We put our helmets together to solve Greenridge Farm’s ask: encourage consumers to give their products a try. When experiencing turbulence, we called our mentors back at the space station who helped us lift off. ![]() Our mission ran smoothly this week while preparing for our first checkpoint: the practice pitch.
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